Got to hang out with Richard Reising, author of Church Marketing 101: Preparing Your Church for Greater Growth, for lunch on Tuesday. He says, “Over 50 percent of churches should not market themselves.” And that’s the good news. The bad news is that 100 percent of churches are already doing marketing whether they know it or not. The truth is you’re already doing it intentionally, or unintentionally, either well or poorly.

He founded Artistry Marketing 10 years ago to fulfill God’s calling on his life to use his secular marketing experience for His kingdom. Richard’s heart and passion to help local churches communicate more effectively – and grow – is evident in everything he says.

There’s also some exciting things going on over at Artistry Marketing that will be rolling out very soon. Keep your eye on them.

If you haven’t already read his book, I highly recommend it as a ‘must read’ to understand the fundamentals of how everything your church is doing relates to marketing.

Then later that night, my wife and I had … BY FAR … the most amazing seats to see the Rangers vs. Mariners game. Here was our view from our front row seats right beside the batter’s box. We could have reached out and touched the players.

If you know me well at all, you know I’m not the biggest sports fan in general. But even I could appreciate this vantage point. The Rangers won 11 to 10. Pretty cool.