HPPC Sr. Pastor Ron Scates spoke in staff chapel yesterday about how Christianity isn’t so much about us as individuals as much as it is a collective community. He suggested that Westerners tend to individualize … “Jesus and Me” … what should be a communal … “Jesus and We” … dynamic.

Shane Claiborne, author of Irresistible Revolution, is a self-proclaimed ordinary radical who understands through first-hand experience the power of the collective Body. He and his ragamuffin band of “Lovers” see themselves collectively as the Church doing the right thing(s).

Will Mancini, in his book Church Unique, writes about the tendency of churches to overlook the collective potential of the Body and settle for an inferior, short-sighted “one-to-one relationship between a spiritual gift and a ministry initiative.”

Mancini also provides an interesting note on 1 Corinthians 6:19 that talks about the body being the temple of the Holy Spirit – suggesting that the “you” in the passage isn’t singular, but plural. “Paul is telling the church that their corporate body is the temple, not their individual bodies.” Hmmmm … interesting. That’s not what I’ve always been told. Anyway …

All of this has got me to thinking about my work in church communications as it relates to inspiration, motivation, and call to action. Just who is my audience? The collective whole or a handful of influential motivator/leaders?

The answer, I believe, isn’t an ‘either/or,’ but a ‘both/and.’ The secret is in the order. Speak to the individual first and you’ll reach the whole group. Think smaller to get larger. Here’s how that works:

In radio, we told our advertisers that you aren’t speaking to all of our thousands of listeners. You aren’t even speaking to only those numbers of people specifically interested in your product/service. You’re speaking to just one person. Just one. Channel your energies into compelling motivations that speak to individuals.

You’re engaging in an intimate conversation with one person. One person, multiplied by thousands. Focus on that exchange. As long as we are all committed to a “Jesus and We” approach to ministry (as we should be), we’ll dynamically speak to the whole Body at large.

Anyone have another perspective or insight?