A number of us in the HPPC Communications Ministry had lunch yesterday with Richard Reising and some of his crew at Artistry Marketing. The primary topic of conversation, of course, was church communications, growth, and ministry marketing.

As church communications professionals, we have an incredible responsibility for – and often critical role in – the health of the church. We asked Richard what he believed to be the biggest thing that contributes to church growth and health. His response? The “get it” factor.

Dr. Phil believes you either get it or you don’t. I tend to agree. From the Senior Pastor, to the rest of the entire staff, the “get it” factor is paramount. You’ve all simply gotta get it. Varying degrees of get-itness, or complete lack thereof, threaten to limit your focus, mission, and unique qualifications to fulfill your calling. It’s not enough for only a handful of low-profile members or staffers to get it. Everyone needs to get it.

Can one learn to get it if they don’t? I believe they can IF they’re willing to take an honest look at themselves, identify areas of inadequacies, and commit to making significant – sometimes painful – changes. Richard’s new blog [www.beyondrelevance.com] is an excellent resource for church leaders at every level.

By the way, Richard is working on a new book. I’m not at liberty to say what I know about it, but I can tell you that the working title is NOT “Purpose Driven … Anything,” “The Prayer of Richard,” or “Your Best Marketing Now.”