It’s official. I am really excited to have been asked to present a breakout session at this year’s MinistryCOM Conference in Chicago, September 10-11.

If you are unfamiliar, MinistryCOM is “the only national organization dedicated to recognizing and supporting ministry communications professionals.” But it’s not only for churches. Many other ministries, non-profits, and parachurch organizations can benefit from the wealth of knowledge, information, networking opportunities, and resources available year-round.

What’s the topic of my breakout? Here the breakout description:

Advertising Doesn’t Work

Advertising is often a mysterious, intimidating, frustrating, and expensive notion. It’s been said that, “The most expensive form of advertising is the kind that doesn’t work.” The ugly truth is: Advertising doesn’t work. And it doesn’t matter whether it is television, radio, billboards, newspapers, phone books, online, or direct mail.

But there is good news: The whole truth is that it isn’t the advertising medium that’s working or not, it’s the offer you make that either succeeds or fails.

This session will begin with answering the all-important question, “Why advertise?” From that solid foundation, you will quickly learn how to build a framework of success for your advertising through real life dollars-and-common-sense examples and case studies. You will also learn that regardless of your budget, you can develop a winning strategy, minimize your risk, see results, and maximize your church’s impact in the community.

About the Presenter

Roland has a varied professional communications background spanning nearly 20 years in both secular corporate and Christian organizations. As a video producer, a portion of that time was with Bluefish TV. Roland’s marketing and advertising experience was gained in the radio business from his years as a Promotions Director in the DFW Metroplex for Christian Talk Radio KWRD 100.7 FM and KLTY 94.9 FM, “America’s No. 1 Christian Radio Station.”

Roland has since answered the call to “help the Church matter” leading people into a life-transforming relationship with Jesus Christ. He has served as Director of Communications at Firewheel Church in Garland, Texas. He is now on staff as an Art Director at Highland Park Presbyterian Church in Dallas. Roland, his wife Beth, and three children live in Garland. A proud native Texan, he is anything but a redneck.

If you’re planning to attend MinistryCOM this year in the ‘Windy City,’ let me know (even if you don’t plan to attend my breakout). I’d love to connect. Keep in mind that Early Bird pricing ends in May. See you there.