Which Would You Rather See?
When a Communications ministry seems to be working well for your church, pastors and staff view it one of two ways. The typical viewpoint has a lot of desirable qualities, no question. But I think there’s something important missing. I would propose that there is another view that adds infinite, immeasurable value to the ministry. Which would you rather see?
[A] We have a talented graphic designer and a handful of volunteers who can manage to take even a last-minute, half-baked idea and make it look great and keep our website up-to-date. Our recap videos are fun, have great production value, and are always well received. Our programming, events, and activities are promoted well and accurately in the bulletin. Our brochures have a consistent look and feel and are well maintained throughout our campus. These creative, hard-working people are an excellent support team who really understand our congregation, are able to interpret our leadership’s desires, follow instructions well, and deliver projects on time. They are loyal team players.
Doesn’t sound so bad, does it? As I said, there are a lot of desirable qualities about the ministry. No reason to fix what ain’t broke nor throw the baby out with the bath water. But, take the same team of individuals you see represented in [A], and view them a little differently in [B] below:
[B] Our Communications Ministry is staffed with marketing leaders who are strategic partners and a valued resource. They are proactively involved at every critical stage of our church’s ministry development and evolution and work closely with our key leadership to craft our messaging. Our reach and impact in the community and the world is significantly enhanced – even sometimes driven – by great design and marketing communications. We believe compelling stories of heart change and life transformation, told through various mediums, have the power to not only inspire an audience into a deeper relationship with Jesus Christ, but also mobilize individuals to dedicated service in ministry to realize our vision and fulfill our mission. We intentionally leverage our communications at every opportunity to better serve the Kingdom. They are simply indispensible.
See the difference? Same team. Vastly different operational mindsets that can – given the chance – result in dramatically different, far more effective, results.
I’d love to hear your thoughts. Leave a comment and engage the conversation.
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