Tell the &%#*ng Story

Sharing information is easy. Telling compelling stories that inspire, move, motivate, and mobilize is hard. But the results from the effort are far more worth it. For the most part, people genuinely want to care about what you're telling them. But in most cases, however, it's not what you're saying, it's how you're saying it. Information gets lost. But … Continue reading Tell the &%#*ng Story

Great Marketing Won’t Save You

The state of today's advertising is much like having thousands of toddlers clawing at your pant legs. Now that you can carry the world around in your pocket, they're slobbering on you 24/7. Whether they're happy and adorable or whiny and wailing doesn't matter. It's relentless and overwhelming. It's a bombardment that we've gotten very good at tuning out. We're tired. We're jaded. The babies are starving and we … Continue reading Great Marketing Won’t Save You